I think to reach bigger adoption people need a solution for a hair-on-fire-problem. When the financial system collapses big time, people have a hair-on-fire-problem and blockchain/crypto will be there unharmed. That will create the real mass adoption.
Now we are the underdog and that is a great position. Slowly, but steady building all the platforms and tool, not too much on governments radar. And when we are really needed we are ready!